Mapping the Growth

The Growth Curve is an instrument that makes it easy to see in which phase of growth an organisation (or department/service/product) is located and which next phase will present itself.

With this knowledge, an organisation can respond to this, for example by intervening or investing, so that the transition to the next phase will be (more) successful.

Knowing where a theme (for example a product, service, career, organisation) is located on the Growth-Curve makes it possible to anticipate what follows:

  • Are the good things to do today still valid tomorrow?
  • What are good things we are not doing today, but need to happen tomorrow?
  • Do we have to start something new or can we continue on the chosen path?
  • What type of people do we need to achieve growth? 

No Growth-Curve is infinite, after exploitation (saving and monitoring) irrevocable decay follows, unless the need for a new phase of exploration is recognised in time, and another Growth-Curve starts again with the exploration and renewal phase.

Growth-Curve team/organisation

  • Every team and organisation slowly (or quickly) shifts in the Growth-Curve over the years.
  • One team or one organisation is on time with anticipating a new Growth-Curve, so that a stepping through ("jumping the curve") is possible and the competitor stays ahead.
  • When a team or organisation is late with the new Growth-Curve (product, service, strategy, staff), it will stagnate and end. 

Growth-Curve individual

  • People have a specific preference with regard to their contribution, which is in line with a specific area of the Growth-Curve.
  • This preference has not been learned, but we can optimise it.
  • But no individual contributes to the entire Growth-Curve. The "five-legged sheep" does not exist.

Growth-Curve product/service

  • Every product and service goes through its own Growth-Curve, from introduction to development to aging or market saturation: it is important to measure where this product or service is located in this Growth-Curve.
  • When a product is outdated or caught up or the market has become saturated, the Growth-Curve will end, after which it must be replaced by a new product or service.
  • If the development of such a new product or service is started too late, this new Growth-Curve will not be able to follow up the previous one in time, with serious consequences for the team or the organisation.

Growth-Curve in practice

  • This assessment has a value-free nature. The Growth-Curve is available online and in several languages as both a self-image and a 360 ° feedback instrument.
  • The self-image assesses how someone sees the current organisation. service, business unit, the product or itself. The feedback image assesses how other people view the organisation, service, business unit, product or individual.
  • Performed by certified practitioners and managed by Human Insight. You can also be certified yourself, with which you receive all the insights and information you need to use and use both the AEM-Cube® and the Growth-Curve yourself. Certification also gives you access to the free Human Insight practitioner workshops and events.