Strategic Doing Europe Masterclass

Strategic Doing Europe Masterclass


Strategic Doing Europe Masterclass

Take part in this training, which is entirely devoted to Strategic Doing.

5 day training hosted by Scott Hutcheson, Senior Lecturer and Program Director at Purdue University.



Strategic Doing Europe Masterclass

Strategic Doing Europe Masterclass

Let’s face it. Change, innovation, and strategic transformation in organisations is hard, really hard. Harder, it seems than it used to be. Why? Today, organisations look and function much differently than they did in the past. Hierarchies have been flattened, knowledge is widely distributed, and both technology and markets are highly dynamic. In many instances we are trying to use tools and frameworks that were just not built today’s complex challenges faced by organisational leader today.

About Strategic Doing

Enter Strategic Doing, a discipline for change, innovation and also strategic transformation. Designed specifically for today's complex challenges. Strategic Doing, incubated at the Purdue University, is now used by leaders around the world. Strategic Doing enables people to quickly enter into action-oriented collaborations, to bring them to measurable results and to adjust them along the way.

We are delighted to now offer the Strategic Doing Masterclass Europe. Due to the corona crisis, this masterclass cannot be given in “normal form”. As a result, this interactive course is given via a web conference.

Here’s what you can expect to learn from this training:

  • How to use the 10 Skills of Agile Leadership to help your organisation be more innovative, adaptive, and competitive;
  • How to use Strategic Doing as an “operating system” for change, innovation, and strategic transformation;
  • How to design your own strategy process, without the need for high-priced consultants.

About the training

The training includes 20 hours of instruction. The web conference version is done in five half-days spread over three weeks. Each participant receives valuable resources to support their learning process and practice. This includes a copy of Strategic Doing: Ten Skills for Agile Leadership (Wiley, 2019). Which debuted as a #1 new release in six different Amazon categories: Business Management, Strategy & Competitiveness, Strategic Business Management, Business Strategy, Project Management, and Systems & Planning. In addition, it also appeared on several lists as one of the Best Business Books of 2019.

Participants also receive the Strategic Doing Field Guide and the Strategic Doing Trail Map. Both of these items are useful tools to support practicing the discipline. Participants also gain access to the Strategic Doing Practitioner Online Resource Library with additional tools, templates, and other resources. Upon completing of the practitioner training, individuals have everything they need to begin using Strategic Doing right away.

About the certification

The certification component of the course is an online, cohort-based practicum in which those who have completed the practitioner training apply what they’ve learned by conducting a Strategic Doing project with the support of a mentor and cohort of peers. This 10-week certification practicum can be done anytime within a year of completing the masterclass. The commitment of time for the certification practicum is an average of two hours per week, over the ten weeks.

About your instructor

This Strategic Doing training is called a "masterclass" because it is taught by a real "master", Scott Hutcheson, PhD. Scott developed the Strategic Doing training together with his colleague Ed Morrison. Scott is also a co-author of the Strategic Doing book. He is also Professor of Organisational Leadership in the Technology Leadership and Innovation Department of Purdue Polytechnic Institute at Purdue University. He has delivered Strategic Doing to thousands of leaders from more than 140 different countries. Scott is also a practitioner of Strategic Doing and has used the discipline in organisations large and small around the world. Scott cannot teach the principles alone; but draws on his extensive experience and share real-world applications.


The costs of this masterclass are 1950, - ex. VAT per person. This price includes the costs of the practitioner training, certification practical and also the masterclass material.


Day 1

  • Introduction to Strategic Doing;
  • Creating and Maintaining a Safe Space for Deep, Focused Conversation;
  • Framing Conversations with Appreciative Questions.

Day 2

  • Uncovering Hidden Assets;;
  • Linking and Leveraging Assets to Create New Opportunities;
  • Finding the “Big Easy”.

Day 3

  • Converting the Big Easy to an Outcome with Measurable Characteristics;;
  • Designing Pathfinder Projects with Guideposts;;
  • Creating Short-Term Action Plans.

Day 4

  • Setting 30/30 Meetings to Review and Adjust;
  • Nudging, Connecting, and Promoting to Reinforce Your New Habits of Collaboration;
  • Prior to the Strategic Doing Workshop;
  • Workshop Simulation.

Day 5

  • Workshop Simulation, con’t;
  • The Road to Transformation;
  • Certification;
  • Wrap Up.

The following are what industry leaders have said about the content of this course:

“Shared leadership - not the all-powerful individual - will be the key to thriving in these new times. . .A valuable resource for anyone looking to get to the ‘next level,’ as well as those trying to help them.”
- Marshall Goldsmith, Thinkers 50 #1 Executive Coach; only two-time #1 Leadership Thinker

“Provides insight into the practices and behaviours that help build high-performing groups. Practical guidance for every organisation and team.”
- Amy C. Edmondson, Harvard Business School, author of The Fearless Organization

“Strategic Doing is THE source to understand how leadership and strategy are changing in this age of speed and complexity.”
- Jay Conger, Claremont McKenna College, author of The High Potentials Advantage

A roadmap, along with specific examples, for every community and organisation to thrive in the new economy.”
- Victor Hwang, Ewing Marion Kauffman Foundation, author of The Rainforest: The Secret to Building the Next Silicon Valley

“An important contribution.”
- Robert Reich, University of California at Berkeley, former US Secretary of Labor

“Adds to the agile strategy toolset available to managers who drive for results.”
- Mark DeLuzio, President/CEO, Lean Horizons Consulting, Shingo Prize Academy inductee, author of Turn Waste into Wealth

“If you’re talking about collaboration, this Strategic Doing provides a foundation.”
- Ben Amaba, Chief Innovation Officer, IBM/Industrial Sector, Watson & Cloud Platform

“The best consolidation and codification of [strategic change] best practices that I’ve seen…just in time to address the largest speed and complexity challenges mankind has known.”
- Bob Sadler, change leader and executive coach


Participate in the Strategic Doing Europe Masterclass and also become a certified Strategic Doing practitioner.

Strategic Doing Europe Masterclass

Date: June 15, 17, 22, 24 and 29, 2021

Location: Online

Time: every day from 13:00 - 17:00 o'clock (CET)

Language: English

Price: €1950.- excl. VAT, including materials and certificate

Questions? Ask Sebastian Hamers via or call +31 6 53 61 19 76.

Event Details

Day: June 15, 2021

Day: June 17, 2021

Day: June 22, 2021

Day: June 24, 2021

Day: June 29, 2021

Start time: 13:00

End time: 17:00

Venue: Online

Phone: +31 (0) 6 53 61 19 76