About us

Who are we?

We are Human Insight. We are dedicated to researching, developing and distributing strategic tools and concepts. We believe that people are naturally eager to learn and develop. Our insights help them to uncover their full potential and connect this to strategy.

Since 2000, we have enabled thousands of people around the world to realise their goals, work more efficiently, collaborate better, and get more energy from their day-to-day life and work. This is what motivates and inspires us every day.

Our mission

Our vision

We believe that people have great potential to contribute to the world around them, reach strategic goals and help shape the future. Our insights help them to identify and fulfil that potential so that they thrive in their life and work.

Our insights help people to navigate a complex world and achieve their goals in the face of uncertainty. They are put into practice through our tools and concepts, enabling people to execute strategy, drive performance and deliver their potential.

Our brand values


Transform people, teams and organisations around the world by using our insights.


Having an in-depth understanding of our concepts and their scientific frameworks.



One step ahead in a fast-changing world with- out losing sight of the here-and-now.



Offer high-quality, practical and well- researched tools and concepts.



Use people’s potential in a well-organised and in a competent way.


Our brand personality


We confidently and eagerly set our goals and realise our ambitions.


We walk shoulder-to-shoulder with our business partners and clients.



We have an energetic and flexible approach to everything we do.



We are curious and up-to-date
on relevant concepts and developments.



We enjoy communicating in a personal, accessible and positive manner.